Goals / Objectives

Goals represent the steps required to execute the business’ vision (the proverbial “finish line”).

Objectives are the actions required to accomplish a goal.

Why have them?  They clearly define the who, what, where, when and how for your team, providing a sense of direction, prioritization and belonging.   They also allow you to know when you are successful in an action or project.

“It’s great to dream, but unless you take directed action to get there, it will exist only in your mind.” – Helen Kissick